B2B Marketplace Platform

B2B marketplaces such as Rakuten or Amazon Business share many characteristics of their B2C businesses. While this does help in user adoption, B2B marketplaces see tremendous growth potential due to their ability to solve multiple productivity gaps faced by B2B companies.

In this post, we’ll share the future of B2B marketplaces, the types of B2B marketplaces out there, what to do before selecting a B2B marketplace platform, and the three crucial questions you should ask your vendor when choosing a B2B marketplace platform.

Why are B2B marketplaces an untapped opportunity?

Depending on the industry, the B2B sales process can be slow, cumbersome, and full of inefficiencies. Performing research on Google, entering data into spreadsheets, writing out RFQs, requesting certifications are just some of the inefficient, repetitive tasks plaguing sales departments. A marketplace can resolve many inefficiencies during the procurement process, streamlining the experience both for the seller and the buyer.

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