AVTODOM celebrated the 20th anniversary of the MINIpeople community and took part in the 2nd international MINI festival

The official dealer AVTODOM MINI acted as the general sponsor of the event. Love for the MINI brand united guests from different countries at the festival. This was felt in everything: in the festive atmosphere, rich communication, energetic entertainment prepared for visitors. Everyone was able to feel like part of a large and friendly family of the MINIpeople community.

These were two bright and unforgettable days with many activities for adults and children. An exciting program of MINI car club competitions, various master classes, competitions and raffles of branded gifts were held for the guests. AVTODOM prepared special offers for cars maintenance and purchase. This aroused genuine interest among the audience.

The Junior Campus children's area was organized for the youngest guests. Camping and a soulful movie night with like-minded people left no one indifferent. A disco and a festive buffet complemented the unique atmosphere of the day.

For the first time at the festival AVTODOM MINI presented a unique capsule collection of clothing in a limited edition, developed jointly with the MINIpeople community. The guests of the event highly appreciated the branded merch. The entire collection was completely sold out.

"We witnessed the incredible energy and passion that united all fans of the brand at the MINIpeople festival. This event showed that MINI is not just cars. It is a lifestyle and a culture of life. It unites people all over the world. We are proud to be part of this community. We are grateful for the opportunity to share our love for MINI with others", - Kirill Kupchenko, Director of After-Sales Service at AVTODOM MINI MKAD, commented.

"We felt the real magic of MINI at the MINIpeople festival. This event reminded us that MINI is not just cars, but also a part of culture. They unite a wide variety of people. We are happy to be part of this movement. We are grateful for the opportunity to share our passion for MINI with others", – Oksana Savalskaya, Director of Sales at AVTODOM MINI MKAD, commented.